Vehicle
wrap advertising has changed the world of mobile ads. No longer does a car or van need to be hand painted or sprayed by someone with a distinct artistic touch. Now wraps, vinyl images that are generated by computer, can be wrapped onto the vehicle body to produce quite stunning effects.
The first vehicle to be wrapped in this way was a bus back in 1993. It carried a popular fizzy drinks ad and it made heads turn by the thousands - exactly what advertisers want to see happening.
Car wrap advertising had gained a firm foothold in the world of mobile advertising.
It is still a relatively young industry and those working in it are constantly coming up with bright new innovative and highly creative ideas. While the flat sides of vans and buses are still used as a canvas for the imagery, increasingly suitable vehicle parts are being incorporated into the images and being made use of to add a distinct creative touch.
For example, a manufacturer of a toothbrush with a flexible handle made use of a double city bus which is hinged in the middle with an accordion type of join that can flex as required. The image of the toothbrush straddles the middle part with the flexible part of the toothbrush handle coinciding with the flexible part of the double bus. As the bus flexes, so does the toothbrush image, thereby cleverly emphasising the main selling point of the product.
Another clever example of vehicle wrap advertising, again on a bus and this time for a dating web site, has the images of a boy and girl facing each other on the two individual sliding doors of the bus located in the middle of the vehicle. When the doors are closed they appear to be kissing, and when the doors open they pull apart, only to kiss once more as the doors close again.
The wheels of buses, vans and cars have been used extensively too. They can be camera lenses or human eyes, depending on the message. Exhaust pipes have also been used to great effect to get the "stop smoking" message across. In fact, if any of the normal vehicle parts can be incorporated into the vehicle wrap advertising image, they usually will be.
This form of advertising is becoming increasingly popular in most cities. People still look at billboards and bus banners, but vehicle wraps are just so much more cool and eye-catching. People like them as they view them more as an art form than a blatant ad. The message still gets across, but in a more likable and acceptable way.
New ideas of how to use vehicle wrap advertising are being thought up all the time. There are companies who will pay good money for car owners to drive their wrapped car around to spread the word, whatever it might be. Now it's also possible to have your company white van that doesn't already carry advertising or a company logo carry advertising for other companies. The possibilities seem endless. If you are interested in car wrap advertising please, visit CarMoney24.com-
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